Martin Stabe

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Category Archives: eros

mad.co.uk: Can Eros bring back the love for Evening Standard?

Posted on 9 October, 2007 by Martin Stabe
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"The start of the freesheet wars in London between News International's thelondonpaper and Associated's London Lite has triggered a major rethink at the once-monopolistic Evening Standard...."
Posted in circulation, eros, evening_standard, links, subscriptions | Leave a reply

The Observer: The Standard plays a smart card trick

Posted on 30 September, 2007 by Martin Stabe
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Peter Preston on how Eros card could be a step towards UK newspaper publishers finally getting a better understanding of who reads their newspapers. The current "two-stage distribution system [is] notably short on useful data".
Posted in circulation, eros, evening_standard, links, marketing, Newspapers, subscriptions | Leave a reply

About this site

Martin StabeMartin Stabe is a journalist based in London. He is an interactive producer at the Financial Times, primarily working on developing the databases underlying FT.com’s interactive graphics and the FT data blog. This is a personal site, and nothing here reflects the views of the FT.

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