Michael Nutley: "The role of editors has been vital to the media success stories of recent years, where niche audiences have proved willing to pay for products closely tailored to their interests. ... We may be approaching a tipping point, however, driven by the rise of social media. There are a raft of startups using people’s social networks to create personalised news feeds ... The problem with the Daily Me approach to filtering is that it only gives you information about things you tell it you’re interested in. The serendipity of newspapers — the way you find yourself reading about an issue or a sector you didn’t know you were interested in — is lost. But by tapping into the interests of your social graph, you tap into all their interests and serendipity is restored."