"... the Nottingham Evening Post's website ... had put the breaking news on the website by 1.25am - within 30 minutes of the tremor - and were rewarded with ... 1,821 visitors between 1am and 2am"
"Readers of the Grimsby Telegraph could see breaking news on the website thisisgrimsby within five minutes of today's earthquake."
In the hours that followed, editorial staff updated the web with a series of breaking news stories.
"Impressively, within ten minutes of the tremors, CSEM (EMSC), the European-Mediterranean Seismological Centre, revealed the cause: a 5.4 magnitude quake with an epicentre 10 miles north east of Lincoln..."