Newspaper Innovation: UK domain & trademark war

Posted on 11 April, 2008 by Martin Stabe

"News International, owner of free daily thelondonpaper, and Associated Newspapers (London Lite) are participating in a ‘phoney’ expansion was in the UK. Both companies are trademarking their brands and registering Internet domain names in several are

Independent: ‘London Lite’ is on a roll. So what price the ‘Standard’?

Posted on 16 September, 2007 by Martin Stabe

"Sources at [Associated Newspapers] say plans are in place to take the Standard further upmarket and distinguish it more clearly from its free siblings."

Telegraph: Readership figures add fuel to London’s freesheet war

Posted on 14 September, 2007 by Martin Stabe

It's nice to see online metrics aren't the only ones that provoke rows. Associated and News International are squabbling over teh sample size used by the National Readership Survey for their london freesheets.

The Ecologist: What a load of rubbish

Posted on 5 May, 2007 by Martin Stabe

Jon Hughes of the Ecologogist estimated that the London freesheets use "a little over 107 tonnes" of newsprint per day = 1,284 trees * 70% recycled paper = 899 dead trees per day.

Campaign: Associated Newspapers stops distribution of London Lite

Posted on 4 May, 2007 by Martin Stabe

"Associated Newspapers has stopped ...Evening Standard vendors distributing ... London Lite. According to media buyers, the move has been driven by declining sales of the Standard. Distribution will now be solely via London Lite distributors."

The Observer: Retreat will beat the litter Lites

Posted on 22 April, 2007 by Martin Stabe

Peter Preston: [London councils' litter payment demands] could be a £2m-a-year extra burden for two free papers that aren't making any money now, or for the foreseeable future."

Martin Stabe

A UK-centric look at new media and online journalism

Category Archives: londonlite