Adaptive Path: 5 impacts of Apple’s app store subscription model on experience design

Brandon Schauer: "But what does the change mean for experiences and experience design? 1. Designing a good trialing experience will be critical; 2. Design services, not apps; 3. Loyalty is the critical metric for improving experiences; 4. Engagement drives loyalty; 5. You can make it all work together."

News personalisation as it should be

Online news was supposed to lead to “The Daily Me”, hyper-personalised publications where the homepage is magically tailored to each user’s interests. But with a handful of notable exceptions – particularly certain mobile sites – few news sites have implemented personalisation features in any significant way.

TheMediaBriefing, the new media news aggregator edited by my friend and former Press Gazette colleague Patrick Smith, is showing everyone else how simple it could be.

The site uses semantic tagging technology to (re-)categorise media news from dozens of sources. Each category created by this tagging process generates generates an index page, like this one for (my new employer) the Financial Times.

With one click, logged-in uses can chose to “follow” those categories that they are interested in. This generates a personalised homepage, called “My Tracker” that merges all the their “followed” categories.

The interface is familiar to anyone who has used Facebook’s Like buttons to add friends and topics to their news feed. It uses the existing category structure of the site, so it’s the sort of thing any news site could implement. It’s a surprise so few news sites do anything similar.

The only other similar feature I’m aware of is on The Sporting News, which allows users to follow individual categories on Facebook using Facebook Like buttons, and has claimed massive success in driving traffic from this. Are there any other examples out there?

The story behind Vogue’s iPad app – Features, Gadgets & Tech – The Independent

"The iPad product has been produced by the magazine team without additional staff. Vogue's website operates independently and [Vogue UK editor Alexandra] Shulman, while praising the online team for its rapid response to fashion news stories, warns that the brand will need to delineate its various offerings. 'There's no point in putting behind-the-scenes videos on the website for free if you are trying to get people to look at them for £3.99 on the app,' she says."

Slate: Blogs and Web magazines are looking more and more alike. What’s the difference?

"While Gawker is dropping the blog format, sites of magazines like Wired and The Atlantic are embracing it. (At both outlets, all articles, other than those that first appeared in print, are published in a blog-like format.) Or check out Newsweek, whose home page lists headlines and snippets in reverse-chronological order, just like at your friend's Blogger site."

AllThingsD: Forbes Gets a Facelift. Next Up: A New Body

Peter Kafka: "Forbes’s famously cluttered pages have been cleaned up (the print magazine has a new look, too) and that the whole thing looks, and acts, a whole lot like Facebook. That’s very much intentional, says [Lewis D’Vorkin]: 'We are putting news, and the journalists, at the center of social media.'"

WWD: Anna Wintour Weaves Her Web

"The new — created in conjunction with Code and Theory, the digital development company behind the streamlined Web sites of The Daily Beast, Interview magazine and NBC New York — has such elements as an oversize features carousel (which integrates advertisements) with images that are three times larger than before, a locking navigation bar (essentially a traveling table of contents), plus Vogue-inspired typography and lots of white space, or “breathing room,” as Caroline Palmer, editor of, put it."