"In a world of where Tesco, for example, isn't a single company, but over 190 of them in the UK alone, it's important that there's a way not just of easily finding all them (try the same search on Companies House), but having a permanent easy-to-use URL for each of them, which can be used by different people, different websites as a common identifier. ... That's the goal behind OpenCorporates, a new website and service that's launched [December 20] to build an open database of the corporate world, and that's why we've imported all 3.8m UK companies (including dissolved ones), and have a web page (with a URL made up of their company number) for every one. And that's why we're importing the companies from other countries too – we started with Jersey and Bermuda, meaning there are now URLs for the companies google is using in its, er, corporate tax planning strategy."