"In the [Washington] Post's case, the intense pressure to boost online traffic and engagement has revealed, as my Sunday column noted, a newsroom divide between Web and print-oriented staffers. Some with an online focus believe that print veterans are too wedded to traditional journalistic standards and are too slow to embrace the more freewheeling Web. But print-oriented staffers fear that using gimmicks to attract online audience will cheapen The Post’s brand, thus damaging its journalistic reputation. When I suggested last week that there’s a disconnect in the newsroom, Post online executive producer Katharine Zaleski said that it’s more of a “lack of awareness” on the part of some print veterans."