Martin Stabe

A UK-centric look at new media and online journalism

Main menu

Skip to primary content
Skip to secondary content
  • Biography
  • Data Journalism
    • Interactive graphics
    • Computer Assisted Reporting
    • Online maps, cartography and GIS
    • Social network analysis
  • Multimedia
    • Video
    • Audio
  • Community & Social Media
    • Social Media
    • Management & Moderation
    • Blogs, blogging and bloggers

Category Archives: cpm

Press Gazette: The Wire: Regional newspaper publisher sells web ads by the hou

Posted on 12 February, 2009 by Martin Stabe
Reply
"The Midland News Association is experimenting with an alternative to CPM-based online advertising - and has begun selling web display ads by the hour."
Posted in advertising, cpm, links, Newspapers, Online, regional | Leave a reply

SimonWaldman.net: How newspapers should earn 10x as much as they do online. Or not.

Posted on 27 March, 2008 by Martin Stabe
Reply
Simon Waldman dissects that very, very strange Ernst & Young report from the other day... "Frankly, I think E&Y are being a bit disingenuous - flagging the £120-250m figure and then saying it’s not really what they were saying we could earn.."
Posted in advertising, cpc, cpm, ey, gmg, Google, links, Newspapers, revenues | Leave a reply

Publishing 2.0: Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation

Posted on 26 July, 2007 by Martin Stabe
Reply
Scott Karp: "The biggest problem with page views/CPMs is that there could not be a more blunt, less nuanced metric for valuing online media."
Posted in advertising, cpm, links, metrics, Newspapers, Online, search | Leave a reply

About this site

Martin StabeMartin Stabe is a journalist based in London. He is an interactive producer at the Financial Times, primarily working on developing the databases underlying FT.com’s interactive graphics and the FT data blog. This is a personal site, and nothing here reflects the views of the FT.

Contact

Email: blog@martinstabe.com

Or find me on:

  • Twitter
  • Facebook
  • LinkedIn
  • Quora
  • Journalisted

Archive

Copyright © 2002-2012 Martin Stabe. All rights reserved. Powered by WordPress