psmith, journalist: Demand Media: The $114 million content machine that has nothing to do with news

Patrick Smith: "As the debate continues as to how the media industry might sustain news and original journalism, I increasingly wonder if legacy print-based publishers should somehow use all the revenue tools and models available as online publishers and simply make enough money to cross-subsidise their journalism. So it’s less about 'making money from news', as 'making money from whatever works'. This is why Will Lewis and the Telegraph’s ill-fated Euston Project was such an exciting idea."

FT.com: Google eyes Demand Media’s way with words

"A recently granted patent to Google that appears to replicate one part of what has made Demand [Media]’s approach to content so successful ... Google’s patent on 'identifying inadequate content', co-authored by some of the search group’s leading thinkers, including Hal Varian its chief economist, details a similar system that analyses search engine queries to spot topics of high interest which are not readily available from publishers. What Google plans to do with the patent or whether it will build a product is not known."

FT.com: Google eyes Demand Media’s way with words

"A recently granted patent to Google that appears to replicate one part of what has made Demand [Media]’s approach to content so successful ... Google’s patent on 'identifying inadequate content', co-authored by some of the search group’s leading thinkers, including Hal Varian its chief economist, details a similar system that analyses search engine queries to spot topics of high interest which are not readily available from publishers. What Google plans to do with the patent or whether it will build a product is not known."