psmith, journalist: Demand Media: The $114 million content machine that has nothing to do with news
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Patrick Smith: "As the debate continues as to how the media industry might sustain news and original journalism, I increasingly wonder if legacy print-based publishers should somehow use all the revenue tools and models available as online publishers and simply make enough money to cross-subsidise their journalism. So it’s less about 'making money from news', as 'making money from whatever works'. This is why Will Lewis and the Telegraph’s ill-fated Euston Project was such an exciting idea."