Category Archives: consumer

FT.com: Why clothes stores should be bothered

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"There are already fewer women in the 15-24 age group - 4m compared with 4.2m men. But by 2015 there will be 3.85m females against 4m men .... businesses focused on teenagers may also feel the pain. Teen magazines, already suffering because of competition from the internet, are likely to struggle to cope with the loss of another 10 per cent of their target demographic."

Advertising Age: Men’s Health iPhone App: New Digital Distribution Channel?

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"Men's Health magazine has introduced an iPhone application that uses new software capabilities to sell additional content directly through the app itself. ... The $1.99 app, the first from Men's Health, comes with photos, instructions and the ability to track one's progress for 18 workouts and more than 125 exercises. But the app also offers additional groups of workouts for 99 cents and up..."

Forward Thinking by Michael J. Miller: Requiem for PC Magazine (Print)

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"I was saddened this morning to learn that the print edition of PC Magazine was going to end with the January 2009 issue, although of course the web site and the other web sites around it are going to continue on. This really wasn't a surprise, given the clear direction of media consumption and the economy in general, but it's sad anyway."

Here’s the Kicker: The invisible older woman

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Louise Bolotin: "[T]his afternoon, [a] story broke that made me want to cry. This is a story that most women won’t hear of until they drop into their newsagent in a month’s time and ask the shopkeeper if they have the latest copy of Eve. And then they will learn that Eve has just been closed down. Eve was one of the very few magazines that catered for women in their 30s and 40s. ... Most women in my age group are crying out for intelligent magazines like Eve. ... We know what we want to read but publishers are not keen to give it to us. Apparently, the reason is that advertisers don’t want to sell to us."