Category Archives: condenast

How Vogue monetizes old content | Felix Salmon

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Felix Salmon: "[Vogues'] archive will cost you $1,575 per year, but the price point makes sense to me. The value here is in the index: even if you had a full archive of Vogue back-issues sitting on your bookshelf (something many fashion-industry professionals spend much more than $1,575 to obtain), you still wouldn’t be able to find what you were looking for without great difficulty. ... Vogue is really two magazines in one: it’s a mass-market book for sale at supermarket checkout counters across the country, and at the same time it’s a very fashion-insidery bible which has featured every major designer, photographer, model, and ad campaign in the industry for longer than anyone can remember. The Vogue Archive is a way of monetizing the trade-mag part of Vogue’s identity without alienating any of the readers in flyover country."

New York: The Cut: Vogue’s New Archive Site Costs $1,575 for a Yearly Subscription

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"Vogue's much-hyped archive website goes live today, and as promised, it contains every single page from every issue dating back to the magazine's American debut in 1892. According to Vogue's press release, the site is searchable by decade, brand, designer, and photographer; you can also sort results by articles, images, covers, or ads. ... However, accessing the archive is not quite so simple: For now, it's only available via subscription through WGSN, a trend forecasting company that partnered with Vogue to build the site, and an individual subscription costs a whopping $1,575 per year."

Wired.com: Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies

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"Condé Nast, whose holdings include Wired and The New Yorker, still sells issues of its magazines through their free iPad apps. But after big sales of early issues, the company has also made its iPad editions free for print subscribers — subscriptions it can sell and advertise easily via the web. (Wired.com is owned by a division of Condé Nast.) On Monday, Condé Nast also announced a new media and revenue partnership with social reading app Flipboard. Wired, The New Yorker, Bon Appetit give Flipboard iPad-optimized content. Flipboard provides the reading portal. American Express and Lexus sponsor the special Flipboard editions with their own advertisement. More titles and advertisers will follow. Condé Nast and Flipboard split the revenue."

WWD.com: E-commerce Luring Top Editorial Talent

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More on trend of retailers becoming publishers: "A new kind of magazine has indeed arrived online and its bringing editors into the sales business. For the last year, fast-growing online retail companies like Gilt and Net-a-porter in the U.K. have been scooping up orphans from the magazine world with the idea that editorial content can help them drive sales. To date, Gilt has hired fewer than 20 employees from publishing companies, according to Jen Miller, a spokeswoman for the company who herself came from Condé Nast. She said “about five” of those employees are in editorial roles. "

Information Aesthetics: Urban Open Data: 100 Million 311 Calls in New York Visualized -

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"Wired recently published an interesting article titled "What a Hundred Million Calls to 311 Reveal About New York [wired.com] digesting some of the insights that can be derived by analyzing more than 100 million 311 calls that have been placed in New York since its inception in March 2003 ... "

Information Aesthetics: Urban Open Data: 100 Million 311 Calls in New York Visualized -

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"Wired recently published an interesting article titled "What a Hundred Million Calls to 311 Reveal About New York [wired.com] digesting some of the insights that can be derived by analyzing more than 100 million 311 calls that have been placed in New York since its inception in March 2003 ... "

iA: WIRED on iPad: Just like a Paper Tiger…

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First, the paper magazine was crammed into the little iPad frame. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again. ... Here is a short, evil rundown of how iA sees the new WIRED app. ... Let’s make this clear once and for all: at the current surface and resolution of the iPad, multi column layouts for long screen texts are sentimental nonsense."