Category Archives: conde_nast

Mashable: Dissecting the New Vogue.com: How One Magazine Did the Web Right

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"the new Vogue.com is essentially a vehicle for fashion multimedia. In the same way that its print counterpart is a showcase for huge, glossy photo spreads, the website is an exhibit for large, high-quality images and video. Full-screen slideshows are a perfect fit for elaborate fashion collection displays, for example."

NYTimes.com Media Decoder: A Peek at Vanity Fair’s iPad App

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"There are still unresolved questions about the iPad for publishers. Vanity Fair knows the name and address of everyone who subscribes to its magazines, but it cannot get that data from Apple about iTunes buyers. That’s one reason the magazine industry is working on its own digital newsstand, so it can control the consumer relationship."

NYTimes.com Media Decoder: A Peek at Vanity Fair’s iPad App

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"There are still unresolved questions about the iPad for publishers. Vanity Fair knows the name and address of everyone who subscribes to its magazines, but it cannot get that data from Apple about iTunes buyers. That’s one reason the magazine industry is working on its own digital newsstand, so it can control the consumer relationship."

Sparksheet: The New Yorker On Brand: Q&A with Web Editor Blake Eskin

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Eskin: "The most immediate business goal of all Condé Nast websites is to generate print subscriptions. Having a website is much easier than sending out a lot of mail to people – especially younger people who don’t necessarily open mail. And the website has been a consistent generator of subscriptions."

WSJ.com: Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad

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"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."

Lost Remote: SXSW: The iPad is better than print

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"How different is the production of content for the print vs. online? He said Wired spends months, sometimes years, working on custom fonts to make reading of their content easier. thier custom typeface has 10,000 kerning pairs vs. 500 for a regular font. Conde Nast, Wired’s parent company, has 400 designers and 1,100 editors and its magazines reach 62 million Americans (about 1 in 3). It takes 24 days for each piece of magazine content to go from birth to publish at Wired. The iPad and similar devices will allow all that design intelligence to become interactive and digital."

paidContent: Mags To Their Digital Units: Drop Dead

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Rafat Ali: "Five of the leading [US magazine] publishers—Time Inc., Hearst, Condé Nast, Wenner Media and Meredith—have banded together for this “power of print” campaign... One ad says: 'The Internet is fleeting. Magazines are immersive.' ... Really? This is the message you want to send your own digital units?"

Techcrunch: Vogue’s New iPhone App Will Style Your Wardrobe And Please Advertisers

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"Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious. The free app, called the Vogue Stylist, is meant to be used by women to do exactly what its name indicates: help style women’s wardrobes."