paidContent:UK: UBM Will Cut Magazines To Expand Multimedia B2B
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"UBM’s on-going publishing strategy could include an increased use of paywalls, the company told us on Friday. UBM publishes several mostly free sites such as Musicweek.com and Farmersguardian.com, but a spokesman told us that 'all UBM businesses' are considering a range of models to monetise print and online content and 'one of the approaches under consideration is the use of paywalls'. The strategy will differ from sector to sector and across geographies, however."