Nieman Reports: Digging Into Social Media to Build a Newspaper Audience

Bill Adee explains how the Chicago Tribune participates in social media sites using its avatar Colonel Tribune: "Can a mainstream news site become part of the social media scene? Absolutely, yes. But be warned. To do this requires having the same kind of great team I had: Facebook-savvy youth, an innovative Web staff, and an extremely supportive newsroom."

FT.com: United shares plunge on old news story

"A six-year-old Chicago Tribune story on United’s 2002 bankruptcy filing, spotted on a Google search on Monday morning by an investment newsletter, triggered a massive sell-off of the carrier’s shares until trading was halted. ... Google said a link to the story appeared on Sunday on a [South Florida Sun-Sentinel] web page listing the business section’s most viewed stories, but without any dateline referring to 2002. "