Folio: What Kind of Online Editor Are You?
Tuesday, 6 July 2010, 17:14
"At b-to-b publisher Questex Media, manager of search Alison McPartland and her team have developed a strategy that includes defining key areas certain editors are good at, and trying to apply those lessons to other editors within the group. … Below are four benchmark classifications for online editors that McPartland and her group developed: Acquisition Expert … Optimization Editor … Retention Writer … Engagement Enhancer…"
iMediaConnection.com: 10 words I’d ban from all websites
Wednesday, 31 March 2010, 10:35
"Some websites still arrange their content into editorial buckets like 'Features', 'News', 'Events'. Fine for organising your content internally but don't let these labels make it on to the site, where they'll mean nothing to your readers."
Nieman Journalism Lab: Writing the novel, then the CliffsNotes
Wednesday, 28 October 2009, 08:26
Gawker posts a bullet-point version of a 2,000-word piece: "the full story has generated 480,000 pageviews and 189 comments. But the CliffsNotes version has generated another 39,193 pageviews and 83 comments on its own … there’s real value in taking the longer pieces we journalists love to write — and defend — and creating parallel versions that less dedicated readers can more easily take in."
