paidContent: Mags To Their Digital Units: Drop Dead
Monday, 1 March 2010, 08:47
Rafat Ali: "Five of the leading [US magazine] publishers—Time Inc., Hearst, Condé Nast, Wenner Media and Meredith—have banded together for this “power of print” campaign… One ad says: 'The Internet is fleeting. Magazines are immersive.' … Really? This is the message you want to send your own digital units?"
