New York Times: A Magazine Bets on Readers Playing Tag
Thursday, 25 August 2011, 12:16
"The Condé Nast magazine [Glamour] is hoping that readers will use their cellphones to connect to additional digital content through mobile codes. … Inside the issue, they can point their phones at [Facebook] logos to learn about discounts, giv…
BBC trials QR code mobile downloads for top TV shows
Saturday, 13 September 2008, 11:39
"[BBC Wordwide] is to trial mobile QR codes on the transactional BBC Shop site later this month in a bid to boost sales.
