Paul Conley: Doom and gloom and rebirth
Wednesday, 10 December 2008, 14:40
"Outsell says B2B publishers are having little luck in converting successful print-sales staffers into successful online-sales staffers: "Unfortunately, the success rates of converting print ad salespeople to online ad sales, for example, have been low, with sources directly involved in this citing 25% conversions. … The seeming inability of most print-based companies to make the transition to the Web is well-documented.
But equally troubling, and far less obvious, is that most Web-only publishers have a similar "conversion" problem."
