The State of the News Media 2010: Audience Behavior
Monday, 15 March 2010, 07:01
"[For] this year’s State of the News Media Report. First we surveyed 2,259 American adults on landlines and cell phones about their news consumption habits … Only 21% say they tend to rely primarily on one destination; only a third even say they have a favorite news website. But these online news grazers do not range far. Most (57%) rely mostly on two-to-five websites. Only 12% use more than six."
New York Times: Online News Readers Use 5 Sites or Fewer, Study Says
Monday, 15 March 2010, 07:00
"Only 35 percent of the people who go online for news have a favorite site, and just 21 percent are more or less 'monogamous,' relying primarily on a single Internet news source, according to a survey by the Pew Research Center, in a report to be released Monday by Pew’s Project for Excellence in Journalism. But 57 percent of that audience relies on just two to five sites"
VentureBeat: Facebook helps the news industry, but it’s no white knight
Thursday, 4 February 2010, 11:44
Slight odd article. Who ever suggested Facebook could be the "savior" of the "traditional news media"? Still, some interesting points: "Facebook’s Pages encourage loyalty to specific media brands and publications. … This is a contrast to Google’s search model, in which users look for content around a specific topic and are presented with millions of possible choices. … If it becomes as significant as Google in terms of driving traffic, it will provide a counterweight against the search giant, and possibly give publishers — a teeny, tiny bit — of leverage."
