AP Enterprise: UK tabloid paid spies for scoops
Thursday, 29 September 2011, 17:04
“Interviews with three more former journalists and published accounts suggest that [the News of the World] engaged in a pattern of payoffs aimed at rival newspaper employees. … Although accusations that the paper hacked into phones and corrupted poli…
psmith, journalist: Smoke and Mirrors: Why the Daily Mirror will not build a paywall
Wednesday, 20 October 2010, 12:50
Patrick Smith questions that Marketing story about a Mirror paywall project: "Here’s the problem with stories like this: There is no one-size-fits-all solution; to charge for content is not to erect a paywall. … I’ve spoken to more than one person at Trinity Mirror and right now, while nothing is ruled out, not much has been finally agreed. But it’s safe to say Trinity is not keen on the idea of all-encompassing walls. In fact, it’s not all about monetising content through a simple fee for news and comment – but about making the most of relationships with readers through games and niche products. …"
Marketing: Daily Mirror’s plans for online paywall revealed
Tuesday, 19 October 2010, 10:11
"Executives at parent group Trinity Mirror are finalising which content to charge for on mirror.co.uk and sundaymirror.co.uk. Final details of the strategy are expected to be confirmed later this year."
InPublishing: Delivering engagement
Friday, 24 September 2010, 17:27
Trinity Mirror's Paul Hood: "Our philosophy: to be a digital anchor, not a digital windsock. … Verticalising [football and 3am] has also allowed us to do a much more effective job of curating related content and managing the contributions from their respective audiences."
paidContent:UK: World Newspaper Congress: Mirror’s Kelly: We Must Put Search Engines In Their Place
Wednesday, 2 December 2009, 10:10
Matt Kelly: "Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience."
Roy Greenslade: Mirror man calls for end to ‘unique users’ metric
Friday, 2 October 2009, 13:07
Matt Kelly: "Until we bite the bullet and forget about this mad race for users, and focus instead on building engaged, loyal audiences, we will continue to see the value of our content erode online."
Birmingham Post: Why the Birmingham Post must change
Thursday, 27 August 2009, 08:39
Marc Reeves: "I believe the weekly model is the best option for the Post. There's a lot of emotion connected to the supposed status of being a daily paper and many of my contacts in the city regularly state baldly to me that 'Birmingham simply must have a daily business paper'. But at what cost? Increasingly, our diet of daily and immediate news is fed by online services and broadcast media, and newspapers have a much reduced role in bringing news we didn't hear first somewhere else. Papers are increasingly more about providing analysis, comment and insight. I believe that should be the role of the Post in print – to explain and examine the big decisions and issues in the region, while keeping readers up to date with the immediate through our website and other online services."
paidContent:UK: WTF? Mirror’s New 3am.co.uk Is Ballsy And Bitchy In Spades
Wednesday, 19 August 2009, 12:26
Comment from Matt Kelly: "By choosing the 'odd' navigation we did, by writing funny headlines that might not perform well in google, by blatantly disregarding the ABC of good SEO, we are positively eschewing the opportunity for multi-milllions of casual users, in favour of a smaller band of regular, engaged, users." Hmm.
FT.com: Rivals sceptical of Murdoch’s charging plan
Sunday, 9 August 2009, 11:04
Sly Bailey: “I don’t think this is about what Rupert Murdoch wants. It’s about what the consumer is prepared to pay for. And why would you pay when you can get the same thing somewhere else for free?"
paidContent:UK: Trinity’s Bailey Still Fighting Google, ‘Unique Users Don’t Pay Wages’
Saturday, 18 April 2009, 08:21
Sly Bailey: "Move away from the general, commoditised packages of news and concentrate on our areas of content where we have unique and intrinsic value. It means rejecting the relentless quest for a gazillion unique users, focusing instead on delivering loyal valuable readers … Let me tell you, unique users don’t pay the wages.”
MediaGuardian.co.uk: Big newspaper websites ‘erode value of news’, says Sly Bailey
Saturday, 18 April 2009, 08:18
Trinity Mirror chief exec Sly Bailey: "By creating gargantuan national newspaper websites designed to harness users by the tens of millions, by performing well on search engines like Google, we have eroded the value of news … News has become ubiquitous. Completely commoditised. Without value to anyone. Other than us as publishers, because we pay for it."
NMA: The Mail, Mirror and Future to keep online content free
Saturday, 28 March 2009, 14:12
"Mail Online, Trinity Mirror and Future Publishing have said they will remain subscription-free, despite news that The Independent and Times Online may charge for content."
Media Notes: Hyperlocal: the future of regional journalism?
Wednesday, 4 March 2009, 11:21
Teeside Evening Gazette editor Darren Thwaites tells journalism students journalists need to raise their game in the digital age: “If we are just copying and pasting council reports then maybe we don’t deserve to exist”
paidContent: Trinity Mirror’s GazetteLive Recruits Schoolkids As Hyper-Local Bloggers
Wednesday, 18 February 2009, 18:51
"[T]he Trinity Mirror-owned Teesside Gazette is recruiting 70 school students as bloggers for its post-code level network of news channels on GazetteLive.co.uk as part of a new vocational course. Trinity has linked-up with Stockton Schools to help create a new Creative & Media diploma to launch in September for students aged 14 to 19, and plans are “in place” to extend the scheme beyond Stockton. It’s not a work experience lark for the kids; neither is it cheap labour for Trinity: the new diploma will be equivalent to between five and seven GCSEs or three and a half A-levels if they take the advanced version."
