Trinity Mirror


AP Enterprise: UK tabloid paid spies for scoops

Thursday, 29 September 2011, 17:04

“Interviews with three more former journalists and published accounts suggest that [the News of the World] engaged in a pattern of payoffs aimed at rival newspaper employees. … Although accusations that the paper hacked into phones and corrupted poli…

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FT.com: Hacking fears prompt Mirror review

Tuesday, 26 July 2011, 08:51

"UK newspaper groups are coming under pressure to look closely at their internal operations. Shareholders in both DMGT and Trinity Mirror have told the Financial Times that in light of the phone-hacking allegations they would “assume no less” …

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Runnin’ Scared: Osama Bin Laden Fake Death Photo Makes New York Post, Daily Mail, Sun, Mirror and So On

Tuesday, 3 May 2011, 00:08

"The obviously Photoshopped picture of a 'dead' Osama Bin Laden, which has been circulating since at least 2009, is printed large and proud … on page two of today's New York Post. They were far from the only ones to take the bait….

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NEw Media Age: Publishers crack down on illicit tracking

Wednesday, 23 March 2011, 16:33

"It has emerged that last year Mirror Group 'kicked ad networks off' its vertical sites 3am and Mirror Football to clamp down on third-party data harvesting. It is now focusing on building premium sales, meaning it avoids having to pass …

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psmith, journalist: Smoke and Mirrors: Why the Daily Mirror will not build a paywall

Wednesday, 20 October 2010, 12:50

Patrick Smith questions that Marketing story about a Mirror paywall project: "Here’s the problem with stories like this: There is no one-size-fits-all solution; to charge for content is not to erect a paywall. … I’ve spoken to more than one person at Trinity Mirror and right now, while nothing is ruled out, not much has been finally agreed. But it’s safe to say Trinity is not keen on the idea of all-encompassing walls. In fact, it’s not all about monetising content through a simple fee for news and comment – but about making the most of relationships with readers through games and niche products. …"

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Marketing: Daily Mirror’s plans for online paywall revealed

Tuesday, 19 October 2010, 10:11

"Executives at parent group Trinity Mirror are finalising which content to charge for on mirror.co.uk and sundaymirror.co.uk. Final details of the strategy are expected to be confirmed later this year."

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InPublishing: Delivering engagement

Friday, 24 September 2010, 17:27

Trinity Mirror's Paul Hood: "Our philosophy: to be a digital anchor, not a digital windsock. … Verticalising [football and 3am] has also allowed us to do a much more effective job of curating related content and managing the contributions from their respective audiences."

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Wired.com: Letter From the U.K.: The Death and Rebirth of British Tabloids

Tuesday, 6 July 2010, 11:32

Peter Kirwan: "Look ahead three or four years, and the prospect emerges of a transatlantic site, mirroring the talent and capital that shifts restlessly between Los Angeles and London. It’s not outlandish to project a scenario in which Mail Online employs a similar number of journalists in the United States and the U.K."

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Mirror: Prince – world exclusive interview: Peter Willis goes inside the star’s secret world

Tuesday, 6 July 2010, 10:44

"[Prince] explains that he decided the album will be released in CD format only in the Mirror. There'll be no downloads anywhere in the world because of his ongoing battles against internet abuses. Unlike most other rock stars, he has banned YouTube and iTunes from using any of his music and has even closed down his own official website. He says: "The internet's completely over. I don't see why I should give my new music to iTunes or anyone else. They won't pay me an advance for it and then they get angry when they can't get it."

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New Media Age: Paywall publishers abandon old audience measures

Wednesday, 31 March 2010, 09:19

"News International has suspended its membership to web traffic measuring firm ABC Electronic following its announcement it will introduce paywalls in June."

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Guardian: Guardian Media Group sells regional business to Trinity Mirror

Tuesday, 9 February 2010, 11:39

"The deal is worth £44.8m to Guardian Media Group, with £7.4m in cash and Trinity Mirror releasing GMG from a £37.4m print contract. … Its Greater Manchester TV station, Channel M, and the local newspapers in Woking are not included in the deal."

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Press Gazette: iPhone apps for Trinity Mirror nationals and websites

Thursday, 17 December 2009, 18:01

"[Trinity Mirror] will provide apps for its Daily Record and Daily Mirror newspapers free of charge; however it intends to charge a fee – which is yet to be set – for the [3am.co.uk and Mirrorfootball.co.uk] website apps when they launch in the New Year."

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paidContent:UK: Hyperlocal Hopes May Be Blunted By Revenue Realities In 2010

Thursday, 10 December 2009, 09:24

"[If] you’re going to ask Newsquest to hear your hyperlocal partnership proposition, you better have a good proposition. The company’s digital managing director Roger Green spoke with refreshing honesty by saying he’s sick of upstart local businesses—or “zero-revenue publishers” as he calls them—looking for a free ride from the Gannett-owned publisher’s commercial mass."

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Econsultancy: 3am site goes from swearing off SEO to keyword stuffing in 3 months

Monday, 7 December 2009, 23:00

Malcolm Coles (on November 18): "The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience – to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there."

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