TheMediaBriefing: Centaur’s NMA closure and why B2B brands cannot escape digital transition
Friday, 1 July 2011, 08:12
Former editor Mike Butcher on the closure of the NMA print edition: “the whole operation was still geared largely to a weekly print cycle even while when people were getting their news via blogs (and now Twitter ) within minutes of it happening.”
paidContent:UK: New Media Age Putting More Of Itself Behind Paywall
Thursday, 5 November 2009, 10:15
"NMA, which already required a £99-a-year subscription for everything bar 'lead' stories and opinion pieces, is now putting those stories from its print edition behind a paywall, too." Plus, a great debate in the comments.
paidContent:UK: Daily Mail Keen On Kindle, In Both US And UK
Wednesday, 25 February 2009, 15:56
"Does the Daily Mail know something we don’t? Mail Online MD James Bromley tells NMA he’s talking with Amazon to launch the British paper on to the US-only device “and the UK version” “in the near future”. What “UK version”? Despite Kindle 2.0 having been unveiled in America, there’s still no public commitment from Amazon to launching either version in Europe"
Sunday, 9 March 2008, 16:20
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"NMA suggested very explicitly (but inaccurately) that Hearst is retreating from its web strategy. We’ve been working with Hearst on strategy and design for over a year now and we knew this wasn’t the case."
