Project for Excellence in Journalism: Navigating News Online
Tuesday, 10 May 2011, 12:11
"the findings suggest that there is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
T…
Lost Remote: Drudge referrals measure up to Facebook, Twitter
Tuesday, 10 May 2011, 11:09
"The old-fashioned Drudge Report is sending more referrals to top news sites than Facebook or Twitter, explains a new Pew study that examined Nielsen traffic data. "
Wednesday, 7 May 2008, 07:03
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Limor Peer: "It’s symptomatic of the newspaper industry’s trouble defining itself, that it is unsure how to measure its audience."
Saturday, 26 January 2008, 08:27
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"U.S. newspapers’ online audiences grew about 6 percent last year, an industry group reported Thursday, a rare bit of good news for an industry struggling to adapt as readers and advertising dollars continue to migrate online."
Thursday, 17 January 2008, 12:51
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"Newsday’s online traffic edged past The Wall Street Journal Online in the month of December, according to the latest data from Nielsen Online"
Thursday, 17 January 2008, 12:51
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"Newsday’s online traffic edged past The Wall Street Journal Online in the month of December, according to the latest data from Nielsen Online"
Monday, 22 October 2007, 07:41
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"[T]he growth of online advertising is being stunted, [publishing] industry executives say, because nobody can get the basic visitor counts straight."
Friday, 5 October 2007, 13:55
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"[E]arly data from Nielson/NetRatings on weekly US unique users suggests the number of users looking at news publisher sites and Google News changed little in the three weeks following Google’s first publication of wire service stories than from the five
Friday, 28 September 2007, 15:38
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"Prisa, the company that owns the Spanish newspaper El Pais, is suing Nielsen for revising downwards the number of unique users of ElPais.com."
Monday, 6 August 2007, 19:12
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OTM looks at Nielsen/Netratings recent decision to focus on time-based web metrics. Abbey Klassen, of Advertising Age says web metrics are more valuable for publishers than advertisers.
Monday, 6 August 2007, 15:01
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Iain Dale, Guido, and Conservative Home now claim about half the traffic levels of the smallest national newspaper web sites…
Wednesday, 18 July 2007, 12:20
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The US newspaper ABC will for the first time include online audience estimates this autumn.
Monday, 16 July 2007, 10:41
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Inksniffer John Duncan: "like many journalists, I’ve been totally conned by the myth of the print-conquering newspaper website."
Wednesday, 11 July 2007, 16:23
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"I think the time has come for newspapers to abandon the ABC. … [unlike print metrics, web metrics] changes when the content producers want it to, is inconsistent from one metrics supplier to another, and adapts as consumer habits change."
