New York Times: Generation B – Keeping the Plates Spinning
Sunday, 21 February 2010, 15:26
"In 18 months, [Nina Lentini] went from editing one daily newsletter to still editing that one, as well as the 10 weeklies that generated new ad revenue at no extra cost to her company. Of course, there was a cost: her free time…"
Tuesday, 15 January 2008, 09:19
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Yoni Greenbaum: "An approach that I’ve encouraged my reporters to use is to publish their own email newsletter, call it ‘[insert reporters name]’s Weekly Update.’"
