Brand Republic: The Times and Sunday Times attract 75% of online audience from UK
Wednesday, 10 November 2010, 17:50
"The proportion of people in the UK accessing the Times online is said to have more than doubled since News International erected its paywall in June. …. In addition, the frequency with which users are accessing News International’s online content has risen six-fold, from an average of once every two weeks, to three times a week on the new sites."
Paidcontent:UK: Times’ Audience Numbers Struggle, Subscriptions Offer Hope
Tuesday, 2 November 2010, 11:31
Robert Andrews: "The big question, to us on the outside, is whether the reduction in advertising-exposed eyeballs associated with a traffic drop of this scale is, or will, being made up by paying customers. But we didn’t even know how much News International was making from digital before the switch; the publisher doesn’t break it out."
FT.com: Times reveals digital subscriber numbers
Tuesday, 2 November 2010, 11:27
"[A]nalysts said a lack of detail in the numbers published on Tuesday – for instance, there is no breakdown of how many readers bought the iPad app rather than a website subscription – would limit the conclusions that could be made about the paywall strategy in general. "
Press Gazette: Times claims over 50,000 monthly digital subscribers
Tuesday, 2 November 2010, 11:25
"News International… secured just over 50,000 monthly subscribers paying to access its digital versions of The Times and Sunday Times since the paywall dropped in early June. … [It] confirmed that to date it had achieved more than 105,000 paid-for sales to allow customers to access Times digital content – with around half of these being monthly subscribers."
Greenslade: Times claims 105,000 online ‘sales’
Tuesday, 2 November 2010, 11:19
"News International … has secured 105,000 sales from people who have paid to access either the papers' websites and/or its iPad and Kindle apps. In addition to digital-only subscribers, a further 100,000 print subscribers have activated their digital accounts."
Marketing: Asda delists The Sunday Times in price row
Tuesday, 21 September 2010, 10:19
"The [Sunday Times] was delisted by Asda’s 260 stores after News International (NI) raised the cover price by 20p to £2.20 last weekend. According to a source, the supermarket chain is incensed that the publisher is keeping 18.3p of the price increase for itself while offering retailers just 1.7p."
Independent: Has Rupert Murdoch’s paywall gamble paid off?
Thursday, 2 September 2010, 14:09
"There are many who still wish the 79-year-old mogul [Rupert Murdoch] well, hopeful that he is at the vanguard of a cultural shift that will save newspapers. Yet elsewhere there is dismay among analysts, advertisers, publicists and even some reporters on the papers."
paidContent:UK: Times Puts Some Ads Outside The Wall And On iPad As Web Display Reduces
Monday, 9 August 2010, 17:48
"The number of [online display] ads has reduced dramatically from when Times Online was freely available. … In their place, one thing that is clicking increasingly is a new spin on an old kind of sponsorship – paid editorial… The Times and Sunday Times sites are running a series of sponsored features and site-lets for Accenture, Courvoisier, Alfa Romeo, Chevrolet and ICIS, each apparently the online extension of a recent paid supplement."
Beehive City: Times paywall: the numbers are out (should we charge for this?)
Monday, 19 July 2010, 10:09
"Number of people registering for The Times and Sunday Times websites during the free trial period: 150,000. Number of people actually agreeing to pay money: 15,000. This figure, apparently, is considered disappointing. … "
Beehive City: Times paywall: the numbers are out (should we charge for this?)
Monday, 19 July 2010, 10:09
"Number of people registering for The Times and Sunday Times websites during the free trial period: 150,000. Number of people actually agreeing to pay money: 15,000. This figure, apparently, is considered disappointing. … "
Observer: Will the paywall work? Thanks to Murdoch, we’ll soon find out
Tuesday, 6 July 2010, 12:20
John Naughton: "A useful way to think about Murdoch's paywall is as a controlled experiment which may provide the answer to two questions that currently baffle the publishing industry. Is there a market for general online content? And, if so, what's the price that people are willing to pay?… But the big unknown is the one that really matters. Will forcing people to pay for content generate enough revenue to sustain a major journalistic enterprise? The only way to find out is to do the experiment."
Observer: Rupert Murdoch’s paywall at the Times may not be a disaster
Sunday, 30 May 2010, 16:02
Peter Preston thinks the Times is trying to put the unbundling genie back in the bottle: "So, once I've stumped up cash for access, I don't necessarily look at paywalled paper newspaper sites in the same old digital way. I may read them as I would a print newspaper. I'm not clicking around, adding page view to page view, following a tale that interests me from site to site. Consistency counts. My habits have changed because I've paid good money. The stuff behind the wall looks like a newspaper and basically exists to be read as an electronic newspaper. There's a certain logic here."
Media Week: News International to launch iPad app for The Times and The Sunday Times
Tuesday, 25 May 2010, 17:14
"Executives from News International have over the past week been showing the app to media agencies, according to sources."
idio: The Times disappears…?
Tuesday, 25 May 2010, 13:09
"One element of the paywall debate that is often missed, is the marketing cost that must be accepted when a news site goes behind a wall."
