Advertising Age: Print Vets Looking to Go Digital Find Switch Difficult
Thursday, 25 March 2010, 10:30
"Whether motivated by personal choice or downsizing at their employers, the switch to digital offered many print veterans footholds in a growing young sector and the chance to learn new skills. But it is becoming increasingly difficult for even seasoned professionals to segue from print to digital."
WSJ.com: Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad
Thursday, 25 March 2010, 08:31
"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."
Mashable: The Future Newsroom: Lean, Open, and Social Media-Savvy
Wednesday, 24 March 2010, 08:40
Mashable looks at the different working practices at the long-established Penn State student newspaper and its upstart rival blog: "the old/new media rivalry might not be generational, but ideological. What follows is a practical look at the successful social media strategies of Onward State, and a comparison of the world views of two camps of student journalists and their professional counterparts — a comparison that portends a long war to come."
PBS MediaShift Idea Lab: Resurrecting Unstructured Data to Help Small Newspapers
Tuesday, 23 March 2010, 22:43
"At best, a selection of [a newspaper's text] files are copy and pasted into a content management system for ublication online. But this process seldom happens until after the newspaper's print edition has been completed. At this point the newspaper has little incentive to process these files further, as attention must now be focused on the next day's edition. This reality helps illustrate the potential for the CMS Upload Utility, my Knight News Challenge project. It's an inexpensive way to move text files into a web-accessible database."
Guardian: Grazia publishes 3D issue
Tuesday, 23 March 2010, 12:33
"The 'walk-in, talking Grazia' will feature augmented reality (AR) codes throughout the issue, activated by holding the magazine up to a webcam or iPhone. … it will offer readers a 360- degree view of the latest spring fashion trends … "
John Nack on Adobe: A tablet demo too far
Tuesday, 23 March 2010, 11:55
John Nack talks sense on overproduced iPad magazine demos: "Sure, hardware's better and the delivery pipe is fatter, but the cost of producing something visually beautiful & creative remains (and will remain) much higher than shoving text into a template. When moving content online, publishers often trade dollars for pennies, and even high profile sites grind out content for a pittance … "
ReadWriteWeb: First Looks: Magazines on the iPad
Tuesday, 23 March 2010, 11:42
"For publishers big and small who, for whatever reason, can't or don't want to build their own iPad or tablet application in-house, digital magazine distributor Zinio will be introducing an iPad application which provides readers with easy access to digital subscriptions and an online 'newsstand.""
E-Media Tidbits: TweetDeck Newsroom Rollout Continues at Sky News
Tuesday, 23 March 2010, 08:35
"[Julian] March is so serious about [Tweetdeck's] value that he is making social media literacy an objective on his digital media staff's performance reviews. 'I want to see social media become a part of the fabric of the day-to-day work,' he said."
Rory Brown: 7 strategic questions business media leaders should be asking
Tuesday, 23 March 2010, 08:31
"1) What business am I in? … 2) What does your company do really well? … 3) In which markets do you own brands with ‘last-man standing’ advantage? … 5) What are you doing to move up the value chain of information in your chosen markets? … 6) Is my business structured for the past or the future? … 7) Can I explain my company strategy clearly, simply and believably?"
paidContent: Paywall On-Ramps Get A Workaround
Monday, 22 March 2010, 10:59
"Web developers have made BreakThePayWall, a browser extension that helps users overcome part of news publishers’ subscription strategy. …. BreakThePayWall works mainly – and merely – by deleting cookies sites use to limit the number of stories users can read before having to subscribe."
Mathew Ingram: Anonymous Comments: Are They Good or Evil?
Sunday, 21 March 2010, 08:16
"I think that persistent (and quasi-verified) identity agents like Facebook Connect and OpenID can help with some of the problems that online comments have — not necessarily “real” identity so much as persistent identity. It’s not really important that I know who Shelley456 is when she comments, but if she is Shelley456 everywhere she comments, then she has devoted some time (theoretically) to establishing that identity, and therefore will be less likely to destroy it by spewing Nazi hate in some online comment board."
