Six Pixels of Separation: Will A Brands Next Big Move Be A Journalism Department?
Monday, 16 May 2011, 08:21
Mitch Joel: "Instead of plopping Social Media into your communications or marketing department, why not start a journalism department (or start off in a more humble way by hiring a journalist part-time to write content that your organization will …
BBC News: Location-based services still have to win over business
Tuesday, 26 April 2011, 09:56
Dutch fashion brand G-Star Raw using location-based mobile marketing, but "even experts in this field acknowledge a serious lack of hard data about the commercial power of location-based services."
The Wall Blog: Facebook is not about brands getting fans it is about engaging with them
Thursday, 14 April 2011, 16:40
Pete Davis: "Can [brands] really create the engaging content that will have their followers believing that their brand in someway reflects their lifestyle choices – whether that be through association with fashion, culture, music or general inte…
psmith, journalist: It’s not about selling news, it’s about keeping customers
Tuesday, 31 August 2010, 10:18
"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."
psmith, journalist: It’s not about selling news, it’s about keeping customers
Tuesday, 31 August 2010, 10:18
"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."
New York Times: The Economist Markets to the Sophisticated
Monday, 9 August 2010, 18:29
"A standout among its less successful peers in the shrinking world of weekly news magazines, the true genius of The Economist, in fact, may have as much to do with its marketing as with its authoritative and often sardonic tone on exotic subjects"
idio: The Times disappears…?
Tuesday, 25 May 2010, 13:09
"One element of the paywall debate that is often missed, is the marketing cost that must be accepted when a news site goes behind a wall."
New Media Age: Tesco launches recipes channel
Friday, 26 February 2010, 12:00
"Tesco.com has launched a food site positioned directly against UKTV’s Good Food Channel and BBC Good Food."
Econsultancy: Five killer tips for successful paid content businesses
Sunday, 10 January 2010, 14:06
A great post from Econsultancy. My favourite bit: "Great web techies will give you agility, a competitive advantage and an IP asset that is really important. Interestingly also, the best editorial people I’ve been able to recruit have been open to leaving their previous roles because of their frustrations with the tech infrastructure where they were. Great web content folk are massively attracted by great web techie folk."
Mashable: 10 News Media Content Trends to Watch in 2010
Tuesday, 29 December 2009, 10:21
"A look at several trends in content distribution and presentation that we will likely see more of in 2010. … 1. Living Stories … 2. Real-Time News Streams … 3. Blogozines … 4. Distributed Social News … 5. News Goes Mobile … 6. The Year of Geo-Location … 7. Story-Streaming … 8. Social TV Online … 9. Marketers as Producers … 10. Social News Gaming."
New Scientist: ‘Infectious’ people spread memes across the web
Wednesday, 12 August 2009, 13:25
"Spanish researchers claim to have found a way to accurately predict how quickly and widely new pieces of information, or "memes" as they are called, will spread. The ability to forecast this 'viral' behaviour would be of great interest to sociologists and marketeers, among others."
Journalism.co.uk: Guardian Weekly offers subscription deal via Twitter
Saturday, 23 May 2009, 11:29
"The promised deal has been introduced – four weeks for free and 50% off an initial three-month subscription – and around 100 people have aleady clicked through to the sign-up page, editor Natalie Bennett told Journalism.co.uk."
Monday, 1 October 2007, 10:55
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"Driven by marketing and delivery costs and pressure from advertisers, many [US] papers have decided certain readers are not worth the expense involved in finding, serving and keeping them."
Sunday, 30 September 2007, 14:01
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Peter Preston on how Eros card could be a step towards UK newspaper publishers finally getting a better understanding of who reads their newspapers. The current "two-stage distribution system [is] notably short on useful data".
