Media Guardian: MailOnline: what is the secret of its success?
Monday, 15 November 2010, 12:09
"How did an internet-averse paper become the world's second largest English-language newspaper website (after the New York Times) so quickly? … MailOnline has chased traffic aggressively and now captures 35% of all UK newspaper online traffic, recording 446% audience growth in three years without spending anything on marketing."
New Media Age: Mail Online launches mobile app with yearly subscription model
Monday, 1 November 2010, 19:28
"Unlike other newspaper [iPhone] apps, which are generally based on a 30-day subscription model, Mail Online’s is free for the first 60 days, with payment options at £4.99 for six months or £8.99 for a year."
Press Gazette: Martin Clarke: Mail Online success not just down to showbiz
Friday, 4 September 2009, 07:44
"[Martin] Clarke said the idea that unique users were just counted on a monthly basis was 'absurd'. … He called for other media organisations publish daily UK daily page impression data, as Mail Online does, as this was a key statistic for advertisers."
NMA: The Mail, Mirror and Future to keep online content free
Saturday, 28 March 2009, 14:12
"Mail Online, Trinity Mirror and Future Publishing have said they will remain subscription-free, despite news that The Independent and Times Online may charge for content."
Observer: Look again and Fleet Street’s disasters may only be on paper
Sunday, 23 November 2008, 13:52
Peter Preston: "Mail Online's startling growth still only added up to £9m in revenue last year. But halfway to salvation is much better than stuck in the starting blocks – and when Mr [Murdoch] says that his Wall Street Journal will take $100m in net service subscriptions and another $100m in web advertising this year, you can glimpse a future beginning to happen."
Journalism.co.uk Editors’ Blog: BNP members list leak gathers pace online – to link or not to link?
Wednesday, 19 November 2008, 14:18
"The UK’s national newspaper websites aren’t linking [to the leaked BNP membership list] either, though Mail Online posts both a screengrab of the list and pictures of alleged members and individual articles are being posted about ‘members’, their identies and any action taken by employers."
