Apathy Sketchpad: Stupid Formulae
Saturday, 13 December 2008, 13:48
A hilarious collection of those bullshit formulaic "formula for the best …" "science" stories from certain UK national newspapers. (Highlighted by Ben Goldacre in his Bad Sceince column today).
Guardian: Bad Science: How the Sun boobed over Britney Spears equation
Saturday, 13 December 2008, 13:44
Ben Goldacre: "[M]y frighteningly anal chums at the Apathy Sketchpad blog have performed quantitative analysis on this question, by doggedly documenting every single equation story to appear in the Telegraph, a serious paper that covers science properly. … These stories tell us nothing about science. They are what PR companies call 'advertising equivalent exposure' … "
