Wednesday, 4 July 2007, 12:26
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The BBC is spending money promoting its Wimbledon coverage on Google Adwords…
Tuesday, 1 May 2007, 15:06
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Newspapers are spending more and more on keyword advertising for news stories. The New York Times "now buys tens of thousands of them a year."
Saturday, 21 April 2007, 12:32
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"When the Titanic went down in 1912, paperboys … stood on street corners shouting ‘Extra! Extra!’ When tragedy strikes today, some media outlets deploy a more high-tech – though somewhat controversial – marketing tool: paid search advertising."
