FT.com: Websites blur line between telling and selling
Saturday, 30 April 2011, 13:05
David Gelles quotes Natalie Massenet of Net-a-Porter: “In the next five years, media companies are going to become retailers and retailers are going to become media companies,” said Ms Massenet, "It’s inevitable."
New Media Age: Publishers need to think more like brands
Thursday, 17 February 2011, 12:07
Gina Lovett: "In some verticals, like fashion and beauty, the content being produced by brands is proving a real competitive threat to online women’s magazines. … Pursuit of the seamless integration of content with ecommerce is expediting the …
The story behind Vogue’s iPad app – Features, Gadgets & Tech – The Independent
Friday, 5 November 2010, 11:16
"The iPad product has been produced by the magazine team without additional staff. Vogue's website operates independently and [Vogue UK editor Alexandra] Shulman, while praising the online team for its rapid response to fashion news stories, warns that the brand will need to delineate its various offerings. 'There's no point in putting behind-the-scenes videos on the website for free if you are trying to get people to look at them for £3.99 on the app,' she says."
Mediaweek: Web in ‘Fashion’ for Fall
Tuesday, 1 June 2010, 14:21
"InStyle is planning to launch an online pop-up store to complement its product-packed September issue. The InStyle Boutique is powered by StyleFeeder, an online product recommendation service. … W … is planning to run snappable ads throughout its October issue that will let readers shop right from the page when they take a picture of a tag with a camera phone. … Marie Claire will let readers 'shop' from the advertising and edit pages alike by taking photos of items with a mobile phone."
FT.com: Why clothes stores should be bothered
Tuesday, 1 June 2010, 09:25
"There are already fewer women in the 15-24 age group – 4m compared with 4.2m men. But by 2015 there will be 3.85m females against 4m men …. businesses focused on teenagers may also feel the pain. Teen magazines, already suffering because of competition from the internet, are likely to struggle to cope with the loss of another 10 per cent of their target demographic."
Shiny Shiny: Apple’s no-nipples policy means fashion mags are censoring their iPad editions
Tuesday, 11 May 2010, 09:19
"'[E]dgier' fashion magazines like Dazed & Confused and Vice will have to seriously cut back on nudity in photography and fashion shoots. … A D&C insider revealed that the mag's iPad edition has been nicknamed the Iran edition by the people putting it together."
Guardian: Grazia publishes 3D issue
Tuesday, 23 March 2010, 12:33
"The 'walk-in, talking Grazia' will feature augmented reality (AR) codes throughout the issue, activated by holding the magazine up to a webcam or iPhone. … it will offer readers a 360- degree view of the latest spring fashion trends … "
Fashionista: W Breaks Away from WWD
Wednesday, 17 March 2010, 16:31
"It looks like Conde Nast has decided to further delineate the two brands, moving W out from under the Fairchild Fashion Group moniker. The Conde subgroup consists of trade publications WWD, WWD.com, Footwear News, conferences, Fairchild Books and trade shows."
Techcrunch: Vogue’s New iPhone App Will Style Your Wardrobe And Please Advertisers
Thursday, 25 February 2010, 10:29
"Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious. The free app, called the Vogue Stylist, is meant to be used by women to do exactly what its name indicates: help style women’s wardrobes."
Colin McDowell: What’s Wrong With Fashion Journalism?
Monday, 4 January 2010, 08:18
"[Fashion] journalism as we have known it is dying, as new graduates from modern courses bring different agendas to the job and bloggers take over the field of immediate reaction. Things had to change, because journalism has allowed itself to become dependent on advertising revenues – which can, of course, be withdrawn if comments displease. Result: all commentary on any label with an advertising budget is now totally anodyne. Thank God for the bloggers who give an immediate and honest reaction which, let's hope, might some day also be an informed one (not always the case at the moment)."
