Press Gazette: The Wire: Regional newspaper publisher sells web ads by the hou
Thursday, 12 February 2009, 08:48
"The Midland News Association is experimenting with an alternative to CPM-based online advertising – and has begun selling web display ads by the hour."
Thursday, 27 March 2008, 11:20
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Simon Waldman dissects that very, very strange Ernst & Young report from the other day… "Frankly, I think E&Y are being a bit disingenuous – flagging the £120-250m figure and then saying it’s not really what they were saying we could earn.."
Thursday, 26 July 2007, 08:27
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Scott Karp: "The biggest problem with page views/CPMs is that there could not be a more blunt, less nuanced metric for valuing online media."
