Wall Street Journal: Contests and Giveaways Move To New, Fast Terrain of Twitter
Monday, 27 July 2009, 17:22
"While companies have used traditional contests for years to generate buzz, a Twitter contest is superior because 'retweeting' spreads brand awareness even quicker, says Dan Zarrella, a social-media consultant based in Boston. Case in point: for three days "#Moonfruit" was on Twitter's trending topics list, which tracks the most popular words on the site."
