Mashable: Dissecting the New Vogue.com: How One Magazine Did the Web Right
Friday, 10 September 2010, 09:50
"the new Vogue.com is essentially a vehicle for fashion multimedia. In the same way that its print counterpart is a showcase for huge, glossy photo spreads, the website is an exhibit for large, high-quality images and video. Full-screen slideshows are a perfect fit for elaborate fashion collection displays, for example."
NYTimes.com Media Decoder: A Peek at Vanity Fair’s iPad App
Thursday, 13 May 2010, 07:41
"There are still unresolved questions about the iPad for publishers. Vanity Fair knows the name and address of everyone who subscribes to its magazines, but it cannot get that data from Apple about iTunes buyers. That’s one reason the magazine industry is working on its own digital newsstand, so it can control the consumer relationship."
NYTimes.com Media Decoder: A Peek at Vanity Fair’s iPad App
Thursday, 13 May 2010, 07:41
"There are still unresolved questions about the iPad for publishers. Vanity Fair knows the name and address of everyone who subscribes to its magazines, but it cannot get that data from Apple about iTunes buyers. That’s one reason the magazine industry is working on its own digital newsstand, so it can control the consumer relationship."
Sparksheet: The New Yorker On Brand: Q&A with Web Editor Blake Eskin
Tuesday, 4 May 2010, 06:07
Eskin: "The most immediate business goal of all Condé Nast websites is to generate print subscriptions. Having a website is much easier than sending out a lot of mail to people – especially younger people who don’t necessarily open mail. And the website has been a consistent generator of subscriptions."
WSJ: Anna Wintour on the Web, Vogue’s Future, and the iPad
Saturday, 24 April 2010, 12:13
Anna Wintour: Vogue.com relaunch coming in August, following by focus on iPad.
Wired.com: 26 Percent of Wired’s Mobile Traffic Comes From the iPad
Saturday, 24 April 2010, 12:09
"Less than three weeks after its launch, Apple’s iPad already accounts for 26 percent of the mobile devices accessing Wired.com. Overall, mobile devices account for between 2.3 percent and 3.5 percent of our traffic. For April 3 to 19, iPad users represented 0.91 percent of total site traffic."
WSJ.com: Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad
Thursday, 25 March 2010, 08:31
"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."
Fashionista: W Breaks Away from WWD
Wednesday, 17 March 2010, 16:31
"It looks like Conde Nast has decided to further delineate the two brands, moving W out from under the Fairchild Fashion Group moniker. The Conde subgroup consists of trade publications WWD, WWD.com, Footwear News, conferences, Fairchild Books and trade shows."
paidContent:UK: Daily Mail: iPad, E-Readers Will Have ‘Absolutely No’ Impact This Year
Wednesday, 17 March 2010, 12:05
"The Association of Online Publishers … has found many execs are neither glowing nor certain about the e-reader opportunity in 2010."
Lost Remote: SXSW: The iPad is better than print
Tuesday, 16 March 2010, 08:22
"How different is the production of content for the print vs. online? He said Wired spends months, sometimes years, working on custom fonts to make reading of their content easier. thier custom typeface has 10,000 kerning pairs vs. 500 for a regular font. Conde Nast, Wired’s parent company, has 400 designers and 1,100 editors and its magazines reach 62 million Americans (about 1 in 3). It takes 24 days for each piece of magazine content to go from birth to publish at Wired. The iPad and similar devices will allow all that design intelligence to become interactive and digital."
Econsultancy: Five reasons publishers are getting ahead of themselves with the iPad
Tuesday, 2 March 2010, 10:57
"[W]hile it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device."
paidContent: Mags To Their Digital Units: Drop Dead
Monday, 1 March 2010, 08:47
Rafat Ali: "Five of the leading [US magazine] publishers—Time Inc., Hearst, Condé Nast, Wenner Media and Meredith—have banded together for this “power of print” campaign… One ad says: 'The Internet is fleeting. Magazines are immersive.' … Really? This is the message you want to send your own digital units?"
Techcrunch: Vogue’s New iPhone App Will Style Your Wardrobe And Please Advertisers
Thursday, 25 February 2010, 10:29
"Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious. The free app, called the Vogue Stylist, is meant to be used by women to do exactly what its name indicates: help style women’s wardrobes."
Macworld: Condé Nast plans iPad versions of GQ, Vanity Fair and Wired magazines
Wednesday, 17 February 2010, 09:10
"Publisher Condé Nast is planning Apple iPad versions of popular titles including GQ, Vanity Fair and Wired magazines. "We look at (iTunes) as a digital newsstand," said Sarah Chubb, president of CondéNet."
