Virtual Economics: Outsource the specific, not the general

Seamus McCauley on BreakingViews deals with the NY Times and Telegraph: "... there's a market for maybe half a dozen finance and markets columns and everyone who's serious about their content in this space will duly move to provide it as a wire; that every newspaper really doesn't need its own trivial variation on the same content but will ultimately pick one or perhaps two of these central ones..."