The PCC has refused to uphold a complaint against a reporter who registered in an online role-playing game under a false name to glean information about one of its users.

Journalism studentsat Virginia Tech are writing the first book about the shootings. Much of the book will focus on the experience of a journalism class that was locked down for three hours during the massacre.

Newspapers are spending more and more on keyword advertising for news stories. The New York Times "now buys tens of thousands of them a year."

Kevin Sites: "For those still not convinced that NBC did the right thing, remember, this is the Internet Age. Cho sent his package to NBC, but he could have easily bypassed the mainstream media and posted his videos to YouTube"

Joe Strupp: "[The Collegiate Times] may deserve some consideration from the Pulitzer board, even if a special category is required."

Dart Center Ochberg Fellows and other journalists who have covered large-scale killings share their advice for colleagues in Blacksburg

Cho Seung-Hui’s ‘multimedia manifesto’ is likely to become the most-viewed video on the Associated Press’ Online Video Network.

"Critics allege the public is outraged that the video was aired. Meanwhile, it’s quickly becoming the most-watched clip ever on the Associated Press’ video network."

"CNN online video clips of news surrounding the Virginia Tech shootings totaled 11.4 million views on Monday … exceeding the previous one-day record of 7.7 on December 30, 2006, the day after Saddam’s execution."

"The Virginia Tech shooting is the first major U.S. news story in which traditional media and new-media technologies became visibly interdependent."

"When the Titanic went down in 1912, paperboys … stood on street corners shouting ‘Extra! Extra!’ When tragedy strikes today, some media outlets deploy a more high-tech - though somewhat controversial - marketing tool: paid search advertising."

Planet Backsburg uses Twitter and recently posted: "Wishing more universities would use Twitter to notify students of important events. Including Virginia Tech…"

Reuters Global community editor Mark Jones rounds up some of the ethical quandries the Virginia Tech shootings have raised for journalists using material from social media sites.

Emily Goodin of the National Journal spots ABC and NBC reporters posting interview requests on Virginia Tech Facebook pages.