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Kristine Lowe: Swedish link love: linking to bloggers breeds loyalty rather than traffic increase for MSM

 Monday, 24 December 2007, 10:42 Comments

The newspapers "all said they had no evidence to suggest it created more traffic to their respective news sites, but it created more loyal users and was a way of connecting with the blogosphere"

(Read more: Blogs, Newspapers, Norway, Sweden, del.icio.us Links, links, twingly)