Kiesow 7.0: Where does the paywall go?
Saturday, 5 December 2009, 12:30
Damon Kiesow provides a chart showing uniques, visits and page views by visitor frequency and asks: "If you wanted (hypothetically) to put up a paywall – where do you put it? The readers on the far left are not highly engaged with your site, many are one-time visitors even if they are local. But, there are a lot of them! The readers on the far right are highly engaged, mostly local but they are probably too few to build a subscription model with."
Poynter: Study: Newspapers Need to ‘Shed Legacy Costs’ to Capture Online Ad Spending
Monday, 16 November 2009, 07:48
"Penelope Muse Abernathy and Richard Foster highlight the gap between the rate at which people are getting information online and the rate of online spending by advertisers. They say that gap is going to close — and that publishers better be ready."
New York Times: High School Football Formation: Offense of the Future, or Just Unfair?
Saturday, 13 June 2009, 10:03
Malcolm Gladwell's recent discussion of the full-court press in basketball as an example of insurgent innovation reminded me of this story about the A-11 offense in American football. Underdogs use it to beat conventional tactics and some in the game's establishment think it's unfair or unsporting. Boohoo.
The New Yorker: Annals of Innovation: How David Beats Goliath
Saturday, 13 June 2009, 09:26
Malcolm Gladwell: "When the game becomes about effort over ability, it becomes unrecognizable—a shocking mixture of broken plays and flailing limbs and usually competent players panicking and throwing the ball out of bounds. You have to be outside the establishment—a foreigner new to the game or a skinny kid from New York at the end of the bench—to have the audacity to play it that way. George Washington couldn’t do it. His dream, before the war, was to be a British Army officer, finely turned out in a red coat and brass buttons. He found the guerrillas who had served the American Revolution so well to be “an exceeding dirty and nasty people.” He couldn’t fight the establishment, because he was the establishment."
