Forbes.com: iPad, Kindle Won’t Be Newspapers’ Savior
Sunday, 7 February 2010, 23:00
Mark Contreras of EW Scripps and incoming NAA chairman: "We haven't had any contact with Apple, nor have most newspaper publishers I've talked to. But the industry is working on a project that would enable Apple to offer content from multiple newspaper sources. It will probably launch sometime this year. Most of our papers will have iPhone apps for their news sites by the beginning of April…. we had a sports Web site in Knoxville that focused on athletics at the University of Tennessee. Behind the pay wall, we got approximately 2,000 paid subscribers at $5 per month. When we took the pay wall down, the traffic ballooned and so did its revenue. Based on our experience of publishing on the Web for 15 years, pay walls don't make sense."
