HBS case study: Schibsted
Friday, 21 November 2008, 13:11
"Learning Objective: To explore how "old media" firms can successfully chart "new media" strategies, and illustrate strategies to overcome a declining core business."
New York Times: While Others Struggle, Norwegian Newspaper Publisher Thrives on the Web
Friday, 21 November 2008, 13:08
"At a time when other newspaper companies lament a loss of readers and advertisers, Schibsted is thriving. Its earnings rose 28 percent in the fourth quarter. Online operations will generate about 20 percent of the company’s revenue this year, according to analysts at Kaupthing … even as many other big newspaper publishers struggle to reach the 10 percent mark. … Perhaps more important, at least for investors, online businesses will provide nearly 60 percent of the company’s operating earnings by next year… Schibsted has become so emblematic of online success that Bharat N. Anand, a professor at Harvard Business School, is writing one of the institution’s well-known case studies on the company."
Wednesday, 26 March 2008, 15:31
Comments
VG Online editor Torry Pedersen: “Print and online are different disciplines and will only become more different. Until now, we have been so fortunate as to be able to develop on our own and build our own culture.”
@DNA2008: Who is getting it in the digital age?
Monday, 3 March 2008, 11:06
At the Digital News Affairs Conference in Brussels, Richard Gizbert of Al-Jazeera’s media programme The Listening Post asks a “on surviving the digital news age” to name some organisations that are “getting it right” in the digital age.
Here are the suggestions they came up with:
Drudge Report
A tiny three-man operation that aggregates news now [...]
Friday, 26 October 2007, 13:53
Comments
Metro pioneered free commuter newspapers the world over, but now it’s falling behind more diversified imitators such as Schibsted’s 20 Minutes
