New York Times: People Share News Online That Inspires Awe, Researchers Find
Tuesday, 9 February 2010, 21:11
"Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or on the Web home page. … most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list."
