An commentary on Neil Thurman’s paper on US readers of UK online newspapers by Rhys Blakely of the Times: "There is an opportunity here for British papers to become lucrative, global brands."

Simon Waldman: "Right now, if you want to add up daily readers and revenues, print wins by a long mile. But every piece of research tells the same story. People are spending less time with newspapers and more time online. The trend is, of course, particul

"Every month, about 5 million National Geographics are printed. And many people seem to hoard them. For years, for decades. Why?"

For all age cohorts, readership trends in the United States have changed very little for the past 20 years. "The point is that media consumption patterns are set early in life, and tend to persist."