Jim Muttram: "I doubt that pay-for-performance schemes will be seen in mainstream publishers for a very long time, if ever. But characterising the debate about optimisation as an inevitable dumbing down does not further the argument much."

The controversial Community Care blog post promising a story criticising the Daily Mail is now 404. Good advice from Charles Arthur: "It lives on, of course, in Google’s cache (no guarantee how long that will last, so I’ve taken a PDF)."

Adam Tinworth identifies some types of blogs that journalists might write, giving some examples from his own stable at RBI: expert comment, aggregation, and background.

"One of our bloggers, the venerable Brian Weatherley of Big Lorry Blog has done a guest post for the Automotive PR blog giving some, hmm, vivid descriptions of what it’s like being a committed journoblogger…"