"sources tell BoomTown that Britain’s Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price “north of $30 million.”

“Our focus is not page views,” [Rafat] Ali said. “Our focus has been laserlike on the C-level executives in the industry. That’s why we get triple-digit CPMs. That’s nearly unheard of in the industry.”

"Companies are directing more efforts toward buttering up these New Media players, often feeding them exclusives that play well with their targeted audiences. And for marketers who are increasingly comfortable with spending money on blogs, advertising wit