Steve Outing: “My hometown newspaper seldom has news about the elementary school that my … daughter goes to. But a hyper-local … approach would mean that the newspaper website taps everyone outside … who [is] writing anything about the school.”

Steve Outing: "My hometown newspaper seldom has news about the elementary school that my … daughter goes to. But a hyper-local … approach would mean that the newspaper website taps everyone outside … who [is] writing anything about the school."