British Journalism Review: How SEO is changing journalism
Monday, 1 December 2008, 18:12
Shane Richmond on SEO: "It’s a process that makes many journalists uncomfortable and that’s largely based on a misunderstanding. Columnist Charlie Brooker, writing in The Guardian earlier this year, suggested that 'your modern journalist is expected… to shoehorn all manner of hot phraseology into copy”. This, Brooker argued, was an attempt to 'to con people into reading it'. He’s wrong. SEO is about relevance. An irrelevant keyword does you no good at all and in some instances might be harmful because it can leave the search engine confused as to what your article is about."
SearchEngineLand: Google SearchWiki Launches, Lets You Build Your Own Search Results Page
Friday, 21 November 2008, 11:36
SEO implications of Searchwiki: "Google emphasizes that changes made in the SearchWiki interface will have no impact on the traditional ranking of web pages. If you put your own site in the 1st position for your primary keywords, you’re the only Google user who’ll see your site at the top of the rankings. Your site will, however, be included when users click the “See all notes for this SearchWiki” link at the bottom of the page; that link leads to another page that shows what results other users have re-ordered, removed, or added."
Mitch Joel: 10 Things Every Newspaper And Magazine Website Must Do
Saturday, 15 November 2008, 13:17
"Here are ten things every newspaper (magazine or other) website can do to build their business by building their community…Link Journalism …Formatting … Tagging … Blog directory … Cross promote effectively .. unique website address … highlight your contributors .. comments … Correct mistakes … Collaborative filtering…"
PBS MediaShift: How Newspapers Can Increase Their Google Juice
Saturday, 15 November 2008, 13:15
By now, we surely all know that "shovelware prevents Googlejuice". But just in case, here's a reminder.
PRNewswire: Independent News and Media Chooses Nstein to Semantically Tag All Assets and Drive Online Revenues
Thursday, 6 November 2008, 21:44
"Independent News and Media (UK) Ltd has selected Nstein's Text Mining Engine (TME) solution to semantically tag and organize its vast library of media assets."
Currybetdotnet: The BBC News linking policy is simply clumsy, not ‘greedy’
Sunday, 2 November 2008, 14:22
Martin Belam: "If you needed any more evidence that this was all the result of regulatory ignorance rather than a willful SEO related policy, you need only search Google for 'site:bbc.co.uk/go'. You'll find plenty of evidence of the BBC carefully scuppering their own internal link structure and PageRank profile for the sake of measuring a few clickthroughs."
ReelSEO: How Important is a Video SEO Strategy For Newspapers?
Wednesday, 8 October 2008, 12:02
"Just how important is video SEO for newspaper companies? “Their survival depends on it at this point,” says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy."
Eat Sleep Publish: Interview with New York Times SEO expert Marshall Simmonds
Tuesday, 7 October 2008, 21:56
"I had a chance to ask Marshall Simmonds, who is the Chief Search Strategist for the New York Times, a few technical questions about SEO for newspapers. As you’d expect, the answers are a little bit technical too. But this might be a good one to forward to your team of developers."
SocialMediaCamp London: How to write awesome Headlines (So People read your Stuff) by Tom Whitwell [Times Online]
Sunday, 5 October 2008, 16:44
Some notes on Tom Whitwell's presentation on SEO at Times Online
FAZ.net: Google optimiert: Wie Verlage ihre Artikel in den Suchmaschinen ganz nach oben bringen
Sunday, 21 September 2008, 11:02
Impressive blog post summaring recent SEO efforts at German newspapers by Holger Schmidt of FAZ.
E-consultancy.com: Google Suggest - implications for SEO
Saturday, 13 September 2008, 11:02
"Google Suggest has not yet been introduced on Google.co.uk, but it's likely that it will be if the feature works in the US, and it could have a few implications for search marketers. …"
Journalism.co.uk: Campaign against Julie Moult ’smacks of bullying’, says Mail Online
Friday, 5 September 2008, 21:46
Mail Online editorial director Martin Clarke: "We are reviewing our entire moderation policy. This is becoming more and more of an issue for us. We get more comments than we can possibly deal with and our moderation side hasn't been able to keep up."
Sour Alba: The ‘Julie Moult is an idiot’ campaign: a modern journalistic fable
Thursday, 4 September 2008, 22:43
Stewart Kirkpatrick: "Julie Moult is not alone in writing about something she does not appear to understand. For Tim Ireland himself could be accused of misunderstanding the press. He displays the common naive belief that the reporter whose name appears above a story has anything to do with the thing itself. There are many people who could be to blame."
Online Journalism Blog: Reasons not to ignore comments #2: The Daily Mail and Julie Moult
Thursday, 4 September 2008, 22:27
Paul Bradshaw puts the Julie Moult story into context: "The Bloggerheads blogger (’Manic’), frustrated by [the Daily Mail story's] inaccuracies, posted a comment on the story correcting it. Because that’s what comments are for, right? Apparently not. The comment was not published. So Manic took things up a notch."
