Monday, 24 March 2008, 18:19
Comments
"In February, for the first time ever … the Huffington Post … apparently surpassed the … Drudge Report, according to recent traffic data reports from both comScore and Nielsen Online."
Friday, 4 January 2008, 22:01
Comments
"Matt Drudge’s eponymous website should be booming. So why is site traffic dragging? comScore says the site attracted 1.5 million unique visitors last November, down 10% y/y. "
Monday, 17 December 2007, 16:21
Comments
"The title of most-visited online news site continues to be a hotly contested, with CNN, Yahoo News and MSNBC all vying for the throne."
Wednesday, 12 December 2007, 08:13
Comments
"Ever since the NYTimes.com swept away the last remaining boulders of its subscription pay wall … in mid-September, its traffic has been going through the roof. According to comScore, it gained 7.5 million readers worldwide …"
Monday, 3 December 2007, 07:41
Comments
"The number of users regularly streaming video on the Web continues to climb, though growth has slowed over the last six months, according to a new report issued by comScore.:
Tuesday, 30 October 2007, 17:41
Comments
"There’s been a noticeable surge in traffic across Europe to the popular blog platforms Blogger, WordPress and Typepad, coinciding with the September back-to-school period, web measurement firm comScore reported on Tuesday."
Monday, 22 October 2007, 07:41
Comments
"[T]he growth of online advertising is being stunted, [publishing] industry executives say, because nobody can get the basic visitor counts straight."
Monday, 8 October 2007, 11:24
Comments
"Over the past two years, Yahoo! has quietly solidified its position as the No. 1 provider of general, financial and sports news on the Internet."
Top US newspaper site traffic dips - or does it?
Monday, 17 September 2007, 16:48
Editor & Publisher has just published Nielsen/Netratings’ August traffic data for US newspaper web sites.
When compared to July’s Netratings figures for US newspaper sites, the data published today shows that among the top five sites, The New York Times, USA Today, Washington Post and Wall Street Journal all saw their traffic dip in August. Only [...]
Tuesday, 11 September 2007, 19:16
Comments
ComScore chief research officer Josh Chasin: "One of the consequences of being the most measurable medium is that the Internet ends up as the medium with the most measures."
Wednesday, 15 August 2007, 10:45
Comments
"Comscore data for July reveals that Bebo is now the number one visited social networking site in the UK, overtaking MySpace. Sitting in third place is Facebook. "
Wednesday, 18 July 2007, 12:20
Comments
The US newspaper ABC will for the first time include online audience estimates this autumn.
Thursday, 31 May 2007, 15:51
Comments
"A ComScore study of traffic to the websites of 13 UK media organisations shows that the Daily Mail derives 69% of its unique users from overseas, the FT 85% and the Independent 73%."
Is the Telegraph really Number 1?
Tuesday, 30 January 2007, 15:31
The long-simmering feud between the Telegraph and Britain’s other quality newspapers about who really has the biggest online reach is heating up again.
Back in November, both Times Online and Guardian Unlimited rubbished Telegraph editor Will Lewis’s claim that his web site has the most UK traffic among the quality newspapers’ sites.
Lewis’ claim is based on data from Hitwise, a network-centric metric that was rejected by the editors from the two news sites generally thought to be well ahead of Telegraph.co.uk.
The dispute has become more interesting in recent days, since an anonymous member of the public has filed a complaint with the Advertising Standards Authority about the Telegraph’s claim, which is now repeated in giant letters on billboards across Britain.
Today Simon Waldman, director of digital strategy at Guardian Media Group, could no longer contain himself. He has weighed in with a long, detailed post on his blog explaining the competing web metrics available, and why he feels these suggest that the Telegraph’s claim is bunk.
Sure, the newspapers like a good public row. But one of the bigger issue in this dispute, Waldman concludes, is that online publishers are failing to stick to the standard of audience measurement represented by the audited unique user measure prescribed by ABC Electronic:
There is little that’s perfect about measuring Unique Users. It’s not the same as people. But we have all (including the Telegraph, indirectly) agreed through Jicwebs that audited unique users are the way forward. At least it is consistent and frankly, our industry looks a shambles if we keep hopping from one metric to the other just because it suits us.
Stay tuned.
