Matt Wardman: "Anybody who thinks that any web traffic measuring process (even the “gold standard” ABCe version) can meaningfully distinguish differences between competing websites of well under 1% has not done their homework."

Stats navel-gazing for the journo-bloggers… Oh, and some useful tips on how to measure the success of your blog.

Limor Peer: "It’s symptomatic of the newspaper industry’s trouble defining itself, that it is unsure how to measure its audience."

Robin Goad: "[T]he real change has been the amount of traffic that the paper receives from search engines. … the key to the Independent’s success seems to be more effective organic search engine optimisation (SEO)."

"According to internal numbers, WSJ.com hosted 15 million unique visitors in March, a 175 percent increase over March 2007…"

"It’s reasonable to assume that the migration to online news would have given organizations an easy and precise way to calculate their Web readership. But the truth is we don’t even know what to count."

"In February, for the first time ever … the Huffington Post … apparently surpassed the … Drudge Report, according to recent traffic data reports from both comScore and Nielsen Online."

"Traffic to [US] consumer magazine Web sites grew 8.1 percent during the fourth quarter of 2007, according to a new data released by the Magazine Publishers of America released today."

A television-style ratings system is being devised for mobile phones in an attempt to encourage more companies to advertise on the devices.

Euphemisms for media correspondents, a masterclass: "Across the board, circulations of paid-for newspapers continued their slow adjustment to the internet age."

"Telegraph TV was only launched three months ago and claims unaudited figures of 794,000 unique users and 3.4 million downloads in December."

"U.S. newspapers’ online audiences grew about 6 percent last year, an industry group reported Thursday, a rare bit of good news for an industry struggling to adapt as readers and advertising dollars continue to migrate online."

"Newsday’s online traffic edged past The Wall Street Journal Online in the month of December, according to the latest data from Nielsen Online"