British Journalism Review: How SEO is changing journalism
Monday, 1 December 2008, 18:12
Shane Richmond on SEO: "It’s a process that makes many journalists uncomfortable and that’s largely based on a misunderstanding. Columnist Charlie Brooker, writing in The Guardian earlier this year, suggested that 'your modern journalist is expected… to shoehorn all manner of hot phraseology into copy”. This, Brooker argued, was an attempt to 'to con people into reading it'. He’s wrong. SEO is about relevance. An irrelevant keyword does you no good at all and in some instances might be harmful because it can leave the search engine confused as to what your article is about."
Jon Slattery: Black day in British newspaper history
Friday, 28 November 2008, 09:01
"I covered the newspaper industry for 23 years at Press Gazette and in all that time I don't remember anything remotely as bad as this."
Telegraph: Fake Christmas trees: shop offers ‘most realistic ever’
Friday, 14 November 2008, 18:44
The Telegraph has a new (?) widget showing the popularity of its stories on Digg.
Telegraph: Finance and Business
Wednesday, 29 October 2008, 08:00
A nice feature on the Telegraph's finance channel, as mentioned by Justin Williams at the NMK event last night: A Dipity "recession timeline", which aggregates business news content from the Telegraph and third-party sources.
Observer: Wapping displays a lack of joined-up thinking over the internet
Sunday, 26 October 2008, 11:46
Peter Preston: "The two [online] front-runners [Guardian and Telegraph] have ploughed huge money into development and integration, bringing newsrooms and journalist teams together to mount a powerful, constantly updated service. But where's the Times in all this?"
Observer: Are papers in freefall? Not if they innovate
Sunday, 19 October 2008, 11:45
Peter Preston: "Sometimes, amid encircling gloom, it's wise to set benchmarks longer than a week last Friday. Always, there are choices to be made - or not made. And usually (perhaps, maybe) innovation is its own reward. A Times drop of under 20,000 in five years isn't systemic collapse. A Guardian surge online that brings in more than 23 million unique users a month on top of a million-plus print readers isn't carnage."
MediaGuardian.co.uk: Roy Greenslade: National papers steal each other’s online copy
Saturday, 27 September 2008, 13:36
Angela Phillips in the comments: "If journalists spend their lives running after each other and simply re-angling work published elsewhere, then who is actually doing the digging and how does anyone know what the information is worth? If journalists are to maintain their position as 'experts' (which I think they need to) then they need to re-build trust and they won't do that without a much greater level of transparency about where information comes from…"
Guido Fawkes: Thieving Parasitical Journalists
Tuesday, 23 September 2008, 23:44
"Guido always tries to credit the source of a story with a link. It is not just honest and good manners, it pays dividends in traffic terms. Here is the difference in understanding between online writers and dead tree writers. Bloggers understand that if you increase the usefulness of your site with useful links, you get more traffic. Something that the dead tree press has only just realised…"
Virtual Economics: Outsource the specific, not the general
Sunday, 21 September 2008, 10:32
Seamus McCauley on BreakingViews deals with the NY Times and Telegraph: "… there's a market for maybe half a dozen finance and markets columns and everyone who's serious about their content in this space will duly move to provide it as a wire; that every newspaper really doesn't need its own trivial variation on the same content but will ultimately pick one or perhaps two of these central ones…"
Telegraph.co.uk: Giant inflatable turd escapes moorings and brings down electricity line
Friday, 15 August 2008, 11:02
A headline I never expected to see in the Telegraph, or anywhere else, for that matter.
Guido Fawkes: Isaby Joins ConservativeHome
Saturday, 2 August 2008, 07:31
"ConservativeHome is an example of how the news market will become fragmented in the future. High quality, focused niche news boutiques will displace traditional generalist news sources."
Tuesday, 22 July 2008, 12:49
Comments
The Telegraph has launched its new-look web site. As usual in such situations, the commenters are not impressed.
Friday, 18 July 2008, 09:48
Comments
"In an exclusive interview with CIO magazine, TMG CIO Paul Cheesbrough told us why [he's shifting 1400 Telegraph staff from Microsoft Office to Google Apps]."
Wednesday, 2 July 2008, 05:56
Comments
Matt Wardman: "Anybody who thinks that any web traffic measuring process (even the “gold standard” ABCe version) can meaningfully distinguish differences between competing websites of well under 1% has not done their homework."
