New York Times: Bits: The A.P.I. Bug Hits Old Retail and Old Media
Thursday, 25 September 2008, 22:51
"Mashery, a two-year-old San Francisco start-up, is working with old-line firms like Hoover’s, Reuters, and even the New York Times, to develop A.P.I.’s. It is essentially in the business of turning internal streams of once-proprietary corporate data into outbound rivers of information that other Web sites can drink from freely."
